Why SMS Remains King

Call the Philippines the “Texting Capital of the World” and you will no longer catch that much attention. With the continuously growing volume of short messaging system (SMS) traffic exchange in the country, the title is hardly surprising nowadays.

In 2015 alone, the mobile phone users in the Philippines comprised about 65.3% of the total population. That will build up even further to 70% this year!

Nowadays, even with the presence of the internet and messaging apps such as Messenger, WhatsApp, or Viber, SMS still gets the top spot not only in the Philippines but all over the world. Email doesn’t come nearly as effective because people think about email as more formal and businessy, and therefore, distant and less effective.

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SMS stays relevant because it’s a low-cost and highly informal channel. With bulk SMS providers such as Globe Labs’ Amber, you can send branded and bulk promo messages to engage your target market by spending only a few cents per text. As the case usually is, the more texts you send, the lower the cost per text is. You can also take advantage of SMS to deliver memorable customer experiences because of its uniquely personal nature, making it ideal for fun, entertaining campaigns, such as games, promotions, polls, and one-on-one conversations.

Now, you might contend that the character limit is the Achilles’ heel of SMS. We beg to differ because that’s where hyperlinks come in. You can include in your messages these hyperlinks, which are clicked on approximately one-third of the time.

Another reason for SMS’s ascendancy in marketing is due to the fact that it simply works. Text messages have an open rate of about 98%, beating out that of email’s open rate, which is just about 20%. So for every 100 recipients of your text message, 98 of them will at least open the text within minutes of receiving it. In other words, if you want to significantly up your marketing game, channeling meaningful, straight-to-the-point content through SMS is a lucrative option.

With its inexpensiveness and effectivity high open and click-through rates, SMS marketing is the easiest course to take when establishing your marketing strategy. The internet has been changing the game with various web-based messaging platforms, but SMS, though old and traditional, isn’t going anywhere either.

If you need help on how you can get off the ground, you can count on Globe Labs to help you do that and, ultimately, to enable your business to have engaging conversations with your customers. There’s no better time to do that than now, so reach out to us today!

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